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10 Knock-Their-Socks-Off Press Release Headline Writing Tips

Cision

Write as if it Were a Front Page Article. Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” Write the Headline Last.

Writing 258
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5 easy steps to double the impact of your coverage

The Resolution Blog

You’ve got a hit in an online newspaper?—?brilliant?—?that’s How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? To hear the Guardian, BBC, or target market blogger write a glowing review of your product - well, it can just feel good. brilliant?—?that’s

Retail 168
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Behind the Headlines With Holly Beverly

Cision

I really like both the corporate and agency side, but in some respects, working at an agency is more dynamic in that you are literally working on client accounts and across industries that are enormously diverse – retail, tech, gaming, real estate, foundations and entertainment. Also, networking.

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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

And, of course, our core auto dealership audience demands significant coverage of dealership/retail stories and trends. For many years, I worked with a writing coach named Jim Stasiowski. What advice do you have for PR people that want to pitch you? If we are a “second tier” pitch, you are insulting me. E-mail is best.

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The Power of Storytelling in PR

Cision

What’s more, several major industry sites ran the story, too, and within a week, governments and major retailers were asking how they could get the energy software. If a story only has two or three of the four P’s, they won’t write it. Poor images won’t get picked-up on covers of big newspapers.”. Sell your brand.

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PR Rock Stars: United Health Group’s Madeline Strachota

Communications Conversations

My elevator pitch is always changing, and that’s because no two days are the same here. There are many considerations and sometimes limitations I have encountered that I would not have at a CPG or retail company. summer of doing anything and everything to support the founders, including writing for the newsletter. What do I do?

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.