Cision
AUGUST 28, 2017
Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” Does the headline grab attention? If not, it probably needs some work. Use Clever Headlines.
The Resolution Blog
JULY 9, 2018
You’ve got a hit in an online newspaper?—?brilliant?—?that’s How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? It has a big impact in the retailers decisions. Have you ever wondered how retailers choose how prominent to place each product?
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Bianchi Biz Blog
APRIL 5, 2021
And, of course, our core auto dealership audience demands significant coverage of dealership/retail stories and trends. Francis de Sales High School in Toledo, Ohio, where I spent four years working on the student newspaper, The Lance , finishing up as editor-in-chief in 1983. If we are a “second tier” pitch, you are insulting me.
Stephen Waddington
MAY 16, 2019
There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. Sales of the newspaper rocketed but the editor was deluged with complaints and called time on hardnosed reporting. She urged encouraged students to hone skills in creativity, storytelling and pitching.
Cision
APRIL 27, 2016
I really like both the corporate and agency side, but in some respects, working at an agency is more dynamic in that you are literally working on client accounts and across industries that are enormously diverse – retail, tech, gaming, real estate, foundations and entertainment. Also, networking.
Public Relations Sydney
JANUARY 5, 2015
Review the media coverage you achieved last year and the publications in which they appeared and determine if you need to review your approach to pitching to the media. It is important to remember your audience receives information daily from numerous publications, the more you pitch to, the greater chance your story will be published.
Communications Conversations
AUGUST 31, 2018
Newspapers are cutting staff. But, in general, reporters don’t want a product pitch on a press release. I was most recently the restaurants and retail reporter at the Minneapolis St. At Life Time, I spend a good chunk of time pitching stories to media across the country and Canada. It’s like being on autopilot.
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