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In Memoriam: PR Legend Harold Burson, APR, Fellow PRSA

PRSay

Burson, once described by PRWeek as “the century’s most influential PR figure,” was a PRSA member for more than 60 years. In 1980, PRSA honored Burson with the Gold Anvil, the Society’s highest individual award. He was a member of the inaugural class of the College of Fellows in 1989.

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SHIFT Wins 16 Bell Ringer Awards

Shift Communications

At the 2016 Bell Ringer Awards, the Publicity Club of New England recognized our values, our people, our clients, and our work with 16 Bell Ringer Awards, including 3 Merit Awards, 4 Bronze Bell Awards, 5 Silver Bell Awards, 3 Gold Bell Awards, and the Ringer Award: Merit Award – Product/Service Publicity Consumer Campaign, “Introducing (..)

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. They also issued Joshie a Ritz-Carlton ID badge and made him an honorary member of the Loss Prevention Team. Ritz-Carlton. 2012, May 17).

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Corporate histories are important to customers, employees, business partners, and community members. As a newer service offering, TimesMachine provides The New York Times subscribers with a fully searchable archive of past newspapers, such as the July 20, 1969, article, " The Day Before The Moon Landing." Source: GNP Company).

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The new Posh and Becks? Meet Brooklyn Beckham and Nicola Peltz

Mark My Words

When David Beckham and Victoria Adams got married in 1999, they sat on gold thrones, released a dove after exchanging their vows, cut the many-tiered cake with a sword and wore matching purple outfits for the reception. In a record-breaking £1 million deal, OK! They will have to make do with a mere seven acres (and 185m of private beach).

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12 Things You Should do to Amplify a Media Mention Once You’ve Earned It

Sword and the Script

This brings up an important point: if you are an active member of a mastermind group, closed networking group, or other (real world) business networking group , this could be a good place to make a contribution. A good news story about how you solve a problem is like gold for them. Give our services a try. Don’t believe me?

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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

Do you or one of your team members have their first client meeting coming up? Here ex-PR consultant and CoverageBook team member Laura Joint shares her best tips in how to ace your first meeting. It’s gold-dust. The 20 most engaging types of content. Thanks BuzzSumo :) 4. First client meeting fear? but it doesn’t have to be.

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