Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Rock the Status Quo

AUGUST 15, 2014

It certainly didn’t help that some media outlets were all-too-eager to report intimate details of his death. It’s a one-way ticket to social media #virality.” To have their own post go viral, even land new business. For family, the feelings of shock and horror might never go away. It’s not.

Pitching 272

Pitching Viral Interviews Education 272

NewsWhip

MARCH 10, 2021

Gardein’s top article came in the form of a new product launch, with their meaty soups garnering almost 20k engagements via a VegNews article. But which sites are producing viral articles? In fact, a whole media infrastructure has arisen around plant-based meat news, as the chart below shows.

Company 78

Company Marketing Product Launch Viral 78

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. A comical video tapping into current trends might be absolutely hilarious, get the message across perfectly, and have the potential to go viral.

Video 62

Video Product Launch Film Social Media 62

Critical Mention

OCTOBER 21, 2018

Social media crises, on the other hand, can spread virally from person to person at a moment’s notice. Social media and crisis communications is one of the fastest growing areas of specializations out there. Crises come in various forms and can impact an organization or individual at any time.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Marketers tend to pay attention to the “new shiny idea,” often taking action on new media campaigns. Asking “OK, Google, what’s the latest news?”

Media 100

Media Print Radio Consumer 100

Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. You should begin the process before you even launch. Hosting a launch event.

Social Media 79

Social Media Strategy Media Reputation 79

Waxing UnLyrical

APRIL 13, 2016

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. Sharing bits of information about your business or service on social media. The campaign went viral and was promoted by everyone and their brother, including Mark Zuckerberg!

Marketing 40

Marketing Viral Fashion Product Launch 40

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured.

Case Study 130

Case Study Study Writing How To 130

Onclusive

JULY 27, 2023

Increased Brand Visibility: A successful PR campaign can significantly boost brand visibility by securing media coverage in various outlets. For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz.

Tools 354

Tools Internal International Resources 354

ImPRessions - Crenshaw Communications

JUNE 8, 2022

What PR Is: Media relations. PR has been seen as media relations by many. We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. Social media engagement. My career in PR has been very different than I expected, in a good way.

Publicity 334

Publicity Advertising Advertising Leadership 334

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. How will they deal with the media? Who is responsible for external communication – responding to journalists, bloggers and other members of the public on social media channels and elsewhere online? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Fuel

FEBRUARY 4, 2022

Compare and contrast launching a business on your social media channel with a launch via the press. Potential to Go Viral. Viral marketing is never a guarantee. That might be a new product launch or new research. That agent would typically have existing media contacts. Is PR right for you?

SEO 52

SEO Viral Advertising Advertising 52

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. And the feud began, spilling out from social media into the chain's brick and mortar stores. 2 – Act at the Speed of Social Media. Popeyes responded with a two-word tweet: “Y’all good?”

Twitter 105

Twitter Marketing Social Media Viral 105

Beyond PR

AUGUST 18, 2016

While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. Discover what else is needed for product marketing success by downloading Expanding Engagement & Inspiring Action with Your Next Product Launch. The goal is to be repeatedly recognized.

Brand 40

Brand Branding Product Launch Guidelines 40

Beyond PR

AUGUST 4, 2016

The fact is, social media allows us to reach countless people on a constant basis. It also opens the door to countless possibilities, as PR Newswire’s Victoria Harres covers in Identifying Opportunities & Issues: Keys to Monitoring Traditional & Social Media. Social media has made everyone accessible, take advantage.

Social Media 40

Social Media Pinterest Media Marketing 40