Solo PR Pro
JULY 14, 2015
If you do any kind of media or influencer outreach for your clients, basic media training should be part of your services. While media training and its basic principles are second nature to Solo PR Pros, it’s a foreign concept to many client spokespeople. But some media training guidance is universal.
The Proactive Report
MARCH 21, 2017
If it’s a well-known brand the crisis will hit the mainstream media and get amplified by social media. This negative content will be indexed in Google News and make its way to the web search. Establish who will respond to media inquiries and what your key messages will be. Have this team do crisis media training.
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Stuart Bruce
OCTOBER 6, 2016
Most in-house spend is invested in video-based content (62%) with paid social media at 55% along with web design and build also at 55% (down 24% over the past four years). Over half of agency people require more digital/social media training (53%). Digital PR training.
Barokas
MARCH 16, 2020
Reallocating hours normally spent on media relations and launches to invest time in other high value (but often de-prioritized) activities like media training, messaging refreshes, web site audits and long-term planning. . Stay well, stay safe, stay sane, stay home.
ImPRessions - Crenshaw Communications
MAY 8, 2017
MediaRadar, which tracks advertising across the web, unearthed data showing that YouTube had lost 5% of its advertisers in the wake of the discovery. Whether seizing a media moment or rolling out a coordinated effort, those who speak on the company’s behalf need to be fluent and comfortable conversing with press.
PRSay
MARCH 9, 2017
Within minutes he posted a video to the web. In short order, it was followed a barrage of requests from media asking to use the footage. Since 1994 he has specialized in writing crisis communications plans and media training. Do you really want someone known as @shroomy0021 managing your corporate communications?
Shift Communications
FEBRUARY 3, 2016
In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: meowgifs.com.
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