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IABC Webinar Recap: The 2020 JOTW Communication Survey Review

Sword and the Script

If you haven’t signed up for Ned’s Job of the Week Newsletter — please do — it’s free for both employers and job seekers and it’s filled with jobs across PR, public affairs, communications and marketing. 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78
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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. Funny thing is — it’s not really a hot new trend.

Trends 77
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Partisan Politics Complicates PR and Comms for Business, Survey Finds

Sword and the Script

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. The second top challenge seems related – an “executive team that doesn’t understand comms.”

Survey 119
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3 Reasons to take the 2020 JOTW Comms Survey

Sword and the Script

Each week he lists upwards of 60 jobs from across the communications profession – public relations, public affairs, marketing communications and more. Is media relations getting harder – or is it just harder for you? In-Housing Trend: What PR Agencies and Marketing Firms can Learn from Law Firms.

Survey 86
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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

There are lots of useful public relations and communication news sources one can benefit from across the internet. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. From tweets to blogs, many PR organizations publish great PR content. Share Tweet Share. Take risks.

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EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

EKA is a leader in providing public and private sector experience and assistance when making critical decisions. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.”

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PR professionals’ skills and competencies not fit for modern future proof public relations

Stuart Bruce

As well as ‘strategic management’ (77%) the other top skills sought when recruiting senior candidates for public relations roles are leadership and management (82%) and knowledge of current affairs and industry trends (73%). Also on the up by six points is public affairs and lobbying.

Publicity 134