Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. To capitalize on this effect, each web page should have an attractive meta-description tag, and landing pages should be "sticky" with both content and user-interface.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. It was fun. Sounds interesting, huh? Regardless, thanks for visiting!

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

JANUARY 24, 2011

Mobify Given the huge uptake in mobile web use , you know by now that if your site isn’t optimized for mobile devices, you are likely missing out on opportunities left and right to connect with your audiences. But creating a well-designed mobile version of your site from “scratch&# can cost you in expensive programming time.

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

DECEMBER 7, 2010

And now, with social media, we’re extending that quest to the social Web. Because they believe in the overall “goodness&# of that organization. It’s a name they feel comfortable being associated with. After all, who wants to do business with a company that has a “bad&# name? Or with a person whose reputation is dodgy?

Reputation 73

Reputation Measurement Social Media Tourism 73

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. Why: Those of us who focus on PR and social media measurement often talk about how you can measure “everything&# on the web. Palomino wins this round. Because what he says is Just.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

DECEMBER 12, 2010

It’s not that there’s been a lack of interesting posts in my Reader, or that I’ve seen on Twitter, Facebook or the web. .&# ) I’d been wondering what theme to give today’s weekly roundup. I just couldn’t see a theme to them all. Mary Deming Barber said: @shonali a great post of holiday favorites.

Writing 60

Writing Measurement Tourism Twitter 60

Waxing UnLyrical

SEPTEMBER 28, 2010

“The plan elements include press conferences and media phone interviews, call center recorded messages and call center reps, our Web site, and social media.&# Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

NOVEMBER 17, 2010

Additional resources: The Poynter Institute has a great article on writing for the web 7 ways to improve your writing… right now , from Copyblogger (bet you’ve already read this, right?) And if you look at my posts pre- and post-June 30, 2010, you’ll see the difference. But hey, it’s never too late to start, right?

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

JANUARY 23, 2011

A non-techie explanation of how web pages are secured , by Philip Sheldrake. Why: Avinash, my measurement GOD, writes long posts to begin with, but they are always personable, funny and really easy to read. Why: As a non-techie myself, I love it when I get great explanations I can understand that are not written in Klingon.

Blogging 47

Blogging Measurement Facebook Twitter 47

Waxing UnLyrical

AUGUST 22, 2010

Why: when social media “gurus&# – or any “gurus,&# for that matter – are self-deprecatingly stumbling over themselves all over the social Web, just point them to this. Anti-self-deprecation is the New Black , from Nanny Goats in Panties. You know why. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

DECEMBER 9, 2010

"Keep It Simple" On The Web! This post was mentioned on Twitter by Shonali Burke, SarahSkerik. SarahSkerik said: Online Videos 101: Keep It Simple, Stupid [link] #pr #socialmedia via @shonali: authored by @GreenLA2DC [.] Rachael Seda said: Online Videos 101: Keep It Simple, Stupid via @shonali [link] [.] These fine folk did: Jan.

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

SEPTEMBER 14, 2010

In this world of Web 2.0, It just means I think the media advisory format is one that’s easy to use and understand, and drives the point home, which is why I’ve recently been using it to explain how to set up your measurement program as well. Sticky PR Measurement: Are We There Yet? Those Ws and H go pretty far.

Facebook 106

Facebook Twitter Education Industry 106

Waxing UnLyrical

JANUARY 26, 2011

First, because I rarely use Twitter’s web interface, and second, because the minute I see a “promoted tweet,&# even if it’s on HootSuite, I pretty much tune it out. Facebook is so integrated with ever facet of our web experience at this point, it would be difficult for it to collapse overnight.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

DECEMBER 21, 2010

And Amplify.com truly brings together all the aspects of social media blogging with an integrated community interested in finding and discussion the best of the information and sites the web has to offer. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Facebook 108

Facebook Twitter Blogging Social Media 108