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Talking About the Great Outdoors: Q&A With Acclaimed Storyteller Baratunde Thurston

PRSay

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Bring it on! How is the show promoted?

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Navigating the Travel Landscape: 2024 Trends and Transformations

Burrelles Fresh Ideas

Wellness travel evolves: As holistic well-being takes precedence in the minds of travelers; wellness tourism is undergoing a transformation in 2024. In 2024, conscious consumerism continues to drive demand for eco-friendly accommodations, carbon-neutral transportation, and responsible tourism experiences.

Travel 92
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Travel PR Strategies to Connect with Travelers as Consumer Spending is On the Rise

5W PR

That’s where content marketing takes off. Storytelling Let go of the travel marketing jargon and tap into the power of authentic voices. Experiences Go beyond static content and embrace experiential travel marketing. Building trust is the key to winning loyal customers in this fiercely competitive market.

Travel 78
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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Beach and Coastal Tourism: Coastal areas, such as beaches, lakes, and resorts, often see a surge in visitors during the summer. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. may not need to market themselves as the demand is already there.

Travel 40
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The world now spins a story

Mark My Words

Yesterday we got the news that Starbucks is to back a social storytelling start up. Today storytelling is colonising every aspect of business, taking precedence in the order of things. The time when brand marketers, PR’s and entertainment moguls could dictate what people see, hear, and think is long past, if it ever existed at all.

Tourism 60
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Curacao Tourist Board tells their story

Presspage

We spoke with Angelo Harms, Digital Marketing Manager at Curacao Tourist Board about his role and responsibilities and the results they have achieved by using PressPage to tell the ‘Curacao story’ Promoting the beautiful destination Although Curacao is a well known holiday destination, there is always work to be done.

Tourism 122
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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market. How can I improve my teaching to better train my students? What else should I be doing to help students excel?

Education 150