The Resolution Blog

JUNE 7, 2019

When this is the case, there are many touchpoints and other marketing activities that turn this awareness into a sale, making it much harder to measure and, therefore, often missed. That’s because people might have seen your placement in print or somewhere else and then gone ahead and Googled the brand name to find out more.

Measurement 120

Measurement Analytics Google Trends 120

PR in High Definition

DECEMBER 13, 2017

Though still in beta, it enables users to ‘pocket’ articles they like throughout the day and then print off all the news and features at the end of the day to read at their leisure in their own home. But what does this shift mean for marketers and PRs, and how should you be catering for these changing preferences? Strike a balance.

Print 48

Print Consumer Conference Video 48

Stuart Bruce

JUNE 24, 2015

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. The day started off on a bum note when Robert Rose delivered an enthusiastic and entertaining keynote on content marketing.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. Side note: In the beginning I didn’t refer to the site as a “blog” to anyone. By switching to a blog we saved printing and distribution costs. It’s either/or.

Blogging 68

Blogging How To Print Facebook 68

Journalistics

JULY 3, 2013

Most magazines (print and online) publish an editorial calendar – a detailed summary of the cover story, feature stories, or overall focus of each issue. Even if your marketing, social media, and PR teams operate independently, you should all have shared visibility into what the others are publishing (and vice-versa).

How To 52

How To Pinterest Resources Writing 52

Buzzstream

NOVEMBER 7, 2017

The categories we normally target are: Business and digital marketing journalists. How we reach out to business and digital marketing journalists. Our experience has been that business and digital marketing journalists are usually the most approachable and the most responsive. Niche media outlets.

Fashion 48

Fashion Pitching Tools Resources 48

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. H: What about the print quality? C: No-one’s going to market this book like I will. I would service current clients but refer new business enquiries to other consultants I knew would do a good job. Hold on a Minute. What book? #1

Writing 83

Writing Google Blogging Exercises 83

Waxing UnLyrical

NOVEMBER 10, 2010

Mark as read Approve comment Can I print this out and frame it? Its much better than finger push-ups (Perfect Strangers reference!). Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? For me, the writing experience is critical. Wanna Subscribe? Shall We Tweet?

Blogging 90

Blogging Facebook Twitter Writing 90

Contently - Strategy

JUNE 11, 2020

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. But if you work in healthcare marketing, life might not look all that different.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. But if you work in healthcare marketing, life might not look all that different. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Waxing UnLyrical

NOVEMBER 30, 2010

So one day I just started peppering my conversations with social media references. Previous to this she was the managing editor of U of R Report, the University’s faculty and staff internal publication and a print journalist in Manitoba. Get your co-workers on board Social media wasn’t on our department’s radar. Wanna Subscribe?

Blogging 60

Blogging How To Social Media Community 60

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Waxing UnLyrical

SEPTEMBER 2, 2010

If they’re resources you will find useful, bookmark them (I use Delicious or Evernote ) for future reference. Once that page has been pulled up, I "print" it as a.PDF, and upload it to WordPress when Im ready to post the recap - that way people can download the transcript easily. Rules of engagement This is an easy one.

Twitter 82

Twitter Resources Conference Facebook 82

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. Do we know how to apply smart SEO (search engine optimization) to the content we generate? is created with SEO in mind. No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it. Creativity: Example.

Strategy 40

Strategy Case Study Community Creativity 40