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5 Smart PR & Marketing Trends for 2024

The Proactive Report

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. And in the current climate, it’s vital to keep your finger on the pulse of your digital PR and marketing campaigns.

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How to Research Industry Trends Hassle-Free

Shift Communications

The ability to tap into this knowledge can help inform owned, earned, and paid media of your organization’s PR and marketing efforts. Wikipedia Top 25 Report. Wikipedia Top 25 Report. Similar to Google News, the Wikipedia Top 25 Report is usually illustrating trending news topics. Trends on Social Media. Google Trends.

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Ocean Marketing's Emails Are NOT a PR Fail

Bad Pitch Blog

Yes, the author of Ocean Marketing''s email exchange turned meme is an idiot -- at best. Just Do It (Your Job) According to Know Your Meme, Ocean Marketing " was contracted to handle customer relations for the Avenger Controller." PR people certainly have more access to customers than any other marketing discipline.

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Reverse Engineering: It’s for PR Pros, Too

Shift Communications

Ever wonder why a pitch you shipped out to 5, 10, or even more reporters garnered little or no response? How about a pitch you “customized” and sent to just 1 or 2 people? The most successful pitches not only match a reporter’s beat and have an interesting hook; they match their style. Sometimes a compelling story is not enough.

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Dear Content Creators: Stop Being Boring

Polaris

Those of us who work in digital marketing and communications instinctively ‘know’ what the word means. Can you imagine what that initial Sesame Street pitch meeting was like, all those years ago? Content Marketing' But, take a poll (even a non-scientific Facebook poll!) Learn this from Jim Henson. Never be afraid to have fun.

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Mental Models: How To Think Better—Faster

Doctor Spin

In Wikipedia. Fat Pitch —Borrowed from baseball, this concept refers to waiting patiently for the perfect opportunity—a situation where the chances of success are exceptionally high. In a business context, it can refer to companies that adapt to changing market conditions and are more likely to succeed. In Wikipedia.

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Preview of my PRSA Talk, "Hacking Public Relations"

Where the Fishermen Ain't

There''s a preview over at the Edelman Digital site : Everyone can agree that the complexity involved in public relations and marketing has skyrocketed in the past decade. For example, think about the many ways pitches —certainly a core feature in PR’s OS—have been examined in public and, when maladroit, mercilessly criticized.