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Comparing top 2021 media monitoring vendors

Onclusive

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack?

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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. billion global market for Media Intelligence/PR software and information solutions.”

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Media Monitoring: How to Plan, Execute and Engage

Cision

The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. Whether you currently subscribe to PR software or are considering a new provider, make sure to do your research and consider how these nine factors play into your monitoring approach.

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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. And an SMB located in a smaller city is far likelier to attract the attention of local press than a behemoth. Everyone likes an underdog.

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Community for Career Development: A Look Inside One NAVUG Community Member’s Journey

Presspage

I used those skills from Web Tech University when I returned to work and began down a new road as the Print and Cyber editor at our church. NAVUG is one of the Dynamics Communities that are named for the Microsoft software they represent. Our community’s central focus is NAV, a Microsoft ERP Software.

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Can you Profit Directly from Content Marketing? Proceed with Caution

Sword and the Script

Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). In 2009, I worked for a B2B software company that took sessions from their user conference and packaged them up into a half-day “virtual conference.” Why Profiting Directly Borders on Unrealistic.

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The PR Opportunity for Brands as Publishers Tinker with Journalism

Sword and the Script

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. The one-time crowdsourced feature for new hire announcements or appointments in a local market will cost $250. This is what the trend in content marketing is about.