ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. “Me, me, me” A reporter wants a good story, not a sales pitch or a founder biography. They don’t respond to me-too pitches. Still others bring in the PR firm too soon. No differentiation.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? The themes will guide pitch angles, content development, and thought leadership strategy. What trends or challenges will affect your customers? What trends or challenges will affect your customers? Additionally, always make room in the plan for reactive pitching.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? A round-up story that should have included your new product did not. When does the team put out a press release? These are all questions for a qualified PR firm.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Do keep up on trends. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. Sometimes the process can be daunting but it doesn’t have to be. Feeling creative?

Airlines 120

Airlines Exercises Fashion Print 120

Critical Mention

SEPTEMBER 3, 2018

Thought leadership is an important part of any successful PR strategy. According to ITSMA, a leading marketing association for technology, communications and professional services providers, 75% of would-be buyers say thought leadership helps them determine which vendor to put on their short list. You can become a thought leader.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Staying current: PR is a rapidly evolving field, and PR practitioners must stay up-to-date on the latest trends and techniques in order to be effective.

Interviews 98

Interviews Publicity Technology Social Media 98

Remote PR Jobs

SEPTEMBER 25, 2023

Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019. This is something I think all PR teams should be offering in 2019 as part of the pitch for earned media. There are different audiences to reach on various social media platforms, in newsletters, etc.,

Media 100

Media Print Radio Consumer 100

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. “Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

JUNE 11, 2016

While blogging certainly isn’t the only aspect of content marketing , it’s pretty clear blogging was (and still is) a critical part of the evolution into the trend as we know it now. Thought Leadership Isn’t A Content Strategy. The Blogging Gutenberg . Marketing Integration Still Reigns . The brand is the gatekeeper.

Blogging 60

Blogging Marketing SEO Content Marketing 60