The Proactive Report

MAY 12, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( Not utilizing the knowledge and experts you have. Brilliant content posted on your website, blog or newsroom will not do the job.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

PR 20/20

SEPTEMBER 28, 2020

Digital is more important than ever—both in the way we market to our leads and customers, and the technology we use to communicate with them. The new custom report builder allows Marketing Hub users to compare contact, company, and deal data with email, landing page, and blog engagement data. Multi-language knowledge base.

Enterprise 98

Enterprise Knowledge Base Conference System 98

Presspage

SEPTEMBER 19, 2017

While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. For example, Associated Press (AP) has implemented AI technology to produce all earnings reports. Second, we overestimate the power of the human touch.

Software 83

Software Technology Knowledge Base Creativity 83

PR 20/20

SEPTEMBER 16, 2020

Starting with this blog post, we are going to break down each section of the GamePlan and dive into details for each recommended action item—so you can take action in your portal! Consider outside technologies too, and how you could bring them under one platform. Be Smart About Your Data. You can read more about it here.

Strategy 72

Strategy Marketing Data Software 72

PR 20/20

MARCH 15, 2021

The survey mentioned above dove deeper into what types of technologies those 60% of marketers plan to invest in. Because let’s face it—a new technology investment is only as good as the work you put into it during the onboarding stage. Granting your team access is likely the first step in setting up any new technology.

How To 97

How To Knowledge Base Survey Technology 97

Contently - Strategy

NOVEMBER 27, 2018

When I work with large technology companies, all they want to do is reach the CMO. If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.” Marketers just throw an article on a blog and expect everyone to show up.

Strategy 108

Strategy How To Content Marketing Analysis 108