The Proactive Report

MAY 12, 2017

As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( DivvyHQ Content Challenges Report).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

PR 20/20

SEPTEMBER 28, 2020

Digital is more important than ever—both in the way we market to our leads and customers, and the technology we use to communicate with them. Marketing Hub users can now separate marketing assets by team for a cleaner, better-organized portal across all teams, brands, or regions. Multi-language knowledge base.

Enterprise 98

Enterprise Knowledge Base Conference System 98

Deirdre Breakenridge

NOVEMBER 21, 2017

Defining your personal brand will result in a self-assessment. The practice of defining your personal brand on social media is key, no matter what your intentions are. Personal branding is the process of marketing yourself through your career, personality, values, etc. as a brand. First, evaluate your personality.

Social Media 39

Social Media Media LinkedIn Twitter 39

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. 55% Able to preserve brand consistency as marketing goes digital. When it’s so conspicuous for a brand, you begin to see diminishing returns. You have to ask: in terms of appearances – are the influencers beholden to your brand?

Leadership 40

Leadership Survey Enterprise Conference 40

PR 20/20

OCTOBER 2, 2017

Sidenote that there are 5,000+ options for organizations choosing from the various marketing technologies out there … So what’s Dharmesh’s recommendation? Help customers help themselves with a native knowledge base. Start with a core platform, then plug in the rest for the best of both worlds. HubSpot Conversations.

Facebook 57

Facebook Software SEO Knowledge Base 57

PR 20/20

MARCH 15, 2021

The survey mentioned above dove deeper into what types of technologies those 60% of marketers plan to invest in. Because let’s face it—a new technology investment is only as good as the work you put into it during the onboarding stage. Granting your team access is likely the first step in setting up any new technology.

How To 97

How To Knowledge Base Survey Technology 97

Contently - Strategy

NOVEMBER 27, 2018

Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. There is no grand solution that every brand can copy to triple their revenue. When I work with large technology companies, all they want to do is reach the CMO.

Strategy 108

Strategy How To Content Marketing Analysis 108