Wadds Inc.

JANUARY 22, 2024

“Not since the industrial revolution has work undergone such intense and rapid change,” she writes. She believes these changes are for the better, tilting the corporate power balance away from the higher echelons and giving employees more say over when, where and how they work.

Fashion 52

Fashion Knowledge Base Internal International 52

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Consistent production of longer PR content allows one to take control of one’s public image instead of leaving it to the interpretation of sound bites, a LinkedIn summary, or “official” channels like annual reports.

Case Study 178

Case Study SEO Film Video 178

Bad Pitch Blog

APRIL 12, 2009

During the rainy late winter, I had a damning thought about the industry we bake in: maybe PR professionals aren''t as necessary as we were to the corporate culture. Write up press releases with some good words in them, get the messages right, pick up some ink, pat yourself on the back.rinse and repeat. Don''t look so shocked.

Knowledge Base 40

Knowledge Base Education Public Affairs Corporate 40

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. How do we make sure that when we are casting the net to engage our publics, that we are doing it very thoughtfully and appropriately? There is other ethical guidance on AI for public relations.

Ethics 82

Ethics Publicity Guidelines Technology 82