Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. How do we make sure that when we are casting the net to engage our publics, that we are doing it very thoughtfully and appropriately? There is other ethical guidance on AI for public relations.

Ethics 82

Ethics Publicity Guidelines Technology 82

Polaris

AUGUST 28, 2014

I only need to write 3 tips, instead of 8, to make my point.). If you operate a service-based business—perhaps you’re a financial planner, marketing consultant, lawyer, accountant or mortgage broker— speaking engagements are one of the best ways to establish your expertise, build credibility and attract new clients.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

PR Conversations

OCTOBER 12, 2011

Relationships are in the DNA of PR – in fact, the name itself indicates the function manages relations with publics. Most of the focus on communications skills is still primarily on an ability to write. How this relates to the organization-public relationship would be an interesting area to research further.

Knowledge Base 40

Knowledge Base Newspapers Ethics Writing 40