ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Two blog posts each week becomes a permanent SEO-friendly knowledge base. Longer content boosts SEO. Don’t forget, video boosts SEO as well. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Critical Mention

MARCH 27, 2019

Niche marketing is an exciting way to reach underserved markets, but it also presents a unique set of challenges. Once they identify their market, organizations then face the challenge of pinpointing content that resonates with their audience. Social Media.

Strategy 61

Strategy Marketing SEO Social Media 61

PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.( Not utilizing the knowledge and experts you have.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Waxing UnLyrical

NOVEMBER 10, 2014

Here’s how you make marketing people love. Why: If you’re blogging as part of your marketing efforts, is it in the TOFU, MOFU or BOFU stage(s)? How to incorporate SEO and influencer content. Quick tip: build a multi-media knowledge base. This is yet another great post for Cision.

Blogging 70

Blogging Knowledge Base Resources SEO 70

PR 20/20

OCTOBER 2, 2017

HubSpot’s Latest Product Updates Connect Marketing, Sales & Service. Looking for a one-stop-platform to build and maintain your website, do marketing automation (emails, social, workflows and more), and connect the dots with sales and service engagements? They’re powerful alone—but even better when used together.”.

Facebook 57

Facebook Software SEO Knowledge Base 57

PR 20/20

JULY 12, 2018

Over the course of the second quarter, HubSpot released significant product updates across marketing and sales—and (in case you missed it) unveiled Service Hub. And Why It Matters For Your SEO Strategy). While the Hub is an add-on product line, it offers a closed-loop approach from marketing to sales to service and loyalty.

Customer Service 43

Customer Service Knowledge Base Google Tools 43