ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Critical Mention

MARCH 27, 2019

Niche marketing is an exciting way to reach underserved markets, but it also presents a unique set of challenges. Once they identify their market, organizations then face the challenge of pinpointing content that resonates with their audience. Social Media.

Strategy 61

Strategy Marketing SEO Social Media 61

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.( Not utilizing the knowledge and experts you have.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Waxing UnLyrical

NOVEMBER 10, 2014

How to write a compelling headline. Here’s how you make marketing people love. Why: If you’re blogging as part of your marketing efforts, is it in the TOFU, MOFU or BOFU stage(s)? Why: If you’re blogging as part of your marketing efforts, is it in the TOFU, MOFU or BOFU stage(s)?

Blogging 70

Blogging Knowledge Base Resources SEO 70