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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. But in recent years, data has shown its efficacy.

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Niche Marketing: 5 Tips to Leverage Your Content Strategy

Critical Mention

Niche marketing is an exciting way to reach underserved markets, but it also presents a unique set of challenges. Once they identify their market, organizations then face the challenge of pinpointing content that resonates with their audience. Social Media.

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What Are the Various HubSpot Hubs and Which Do I Need?

PR 20/20

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

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5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.( SEO writing is a vital PR skill today.

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#INBOUND17 HubSpot Product Updates—Beyond MAP & CRM

PR 20/20

HubSpot’s Latest Product Updates Connect Marketing, Sales & Service. Looking for a one-stop-platform to build and maintain your website, do marketing automation (emails, social, workflows and more), and connect the dots with sales and service engagements? They’re powerful alone—but even better when used together.”.

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5 Best New HubSpot Features to Supercharge Your Website

PR 20/20

Over the course of the second quarter, HubSpot released significant product updates across marketing and sales—and (in case you missed it) unveiled Service Hub. And Why It Matters For Your SEO Strategy). It’s proven: customer experience (CX) is mounting in importance for brands in any trade. HubSpotters have been busy.

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AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays

wiredPRworks

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. marketer’s optimism as expressed through their organizational spending and growth.