ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. Longer content boosts SEO.

Case Study 178

Case Study SEO Film Video 178

wiredPRworks

AUGUST 2, 2016

As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer. If you’re wondering how other marketers feel about our industry right now, take a look at the Marketers’ Confidence Index. marketer’s optimism as expressed through their organizational spending and growth.

Leadership 40

Leadership Survey Enterprise Conference 40

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At I push back.

Strategy 112

Strategy How To Content Marketing Analysis 112