Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. These lay out a pretty good picture of the PR landscape.

Survey 96

Survey Industry Leadership Study 96

Cision

MAY 3, 2016

How does your background in journalism give you an edge in managing media relations? In addition, they have been trained to write pieces that gain mass appeal. They have also been trained to dissect complex issues and pull the headline from large amounts of information. Read what they are writing about and react to it.

Pitching 0

Pitching Training Media Relations Newspapers 0

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). What inspired you to write the book? Ann: Oh boy. How much time do we have…?

Interviews 60

Interviews Content Marketing Writing Journalism 60

Shift Communications

JULY 15, 2015

Personally, I transitioned into PR after studying journalism—a seamless move, especially since the skills I developed writing for the university newspaper (Go Hilltoppers!) The challenge: when to do the work yourself, and when to guide and train. come in handy when working so closely with media. It’s not about you.

Product Launch 60

Product Launch Newspapers Agency Journalism 60

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. I study organizational persuasion for a living and I knew this was not bona fide journalism. Search Engines, Social Media and Journalism. Building trust is a better approach.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Offleash

OCTOBER 16, 2017

A degree in journalism, a quirky cover letter, and a stroke of luck. After earning my bachelors degree in journalism I traded my dream of penning columns at a newspaper for a 9-5 job with benefits in order to provide for my family. What led to your career in PR? and the rest is history. How have you developed your own career?

Agency 40

Agency Journalism Newspapers Employee 40

PR Conversations

MARCH 8, 2016

Beverley kindly shared with me the photograph of Mabel, which I’ve supplemented with a newspaper report of her work. I’ve also found reference to an article written by Mabel Flannel and Sally Woodward on “This Business of Women” published in the October 1955 issue of the Public Relations Journal.

Publicity 40

Publicity How To Newspapers Radio 40

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By By the way, the WSJ reporter on that byline used to write for PRWeek). So, what does this in-housing trend mean for PR agencies? Sound familiar?

Agency 94

Agency Trends Marketing Survey 94

Maxim Behar

NOVEMBER 15, 2023

Our guest has had a remarkable career beginning as a newspaper correspondent. Then at a certain point, I parted ways with journalism. I still think of this quote from Winston Churchill: "One can achieve many things with journalism, but one must know when to leave it". He gave me a job at the Serdika dairy factory.

Hotels 64

Hotels Newspapers Journalism Ethics 64

PR Conversations

SEPTEMBER 22, 2015

Perhaps, for maximum benefit, we should focus on the following: For competency-based, trained females to understand and appreciate their innate business and communication knowledge and skill set. To learn how to assert and brand ourselves as intelligent, skilled and attentive Italian PR practitioners.

Interviews 40

Interviews Enterprise Corporate Internal 40

Mindful Marketing

MAY 3, 2024

” It was a question I heard while watching Bloomberg business one February many years ago that helped inspire me to write about ethical issues in marketing. ” These experiences, along with my research and writing, lead me to conclude that people are who we can depend on to ask important ethical questions, not AI.

Ethics 96

Ethics Privacy Radio Sports 96

Stuart Bruce

OCTOBER 30, 2014

And thank you Aaron for that fascinating insight into how social media has changed journalism. Or journalists like Sue Llewellyn who has trained many of the BBC presenters and journalists you see on screen. Today he’s one of the world’s foremost thinkers on the future of media, journalism and communications. You know the answer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

It’s also an issue of writing style. In To Be Clear: A Style Guide for Business Writing author Philip Collins says business writing has become dreary, boring, and incomprehensible, with jargon, clichés, and nonsense. Home working makes tacit learning and formal training difficult. That’s not a good thing.

Publicity 128

Publicity Government Guidelines Facebook 128

Solo PR Pro

NOVEMBER 29, 2022

It’s an innate skill, but also comes from his background as a public affairs reporter for a regional chain of newspapers in western Missouri. I’m a musician by training, so it was really a perfect fit for me,” J.W. In high school, he had a wonderful journalism teacher who taught him to write. says of the job.

Meeting 52

Meeting Public Affairs Nonprofit Journalism 52

Flatiron Communications

JANUARY 12, 2017

I mean did it even matter that nearly every newspaper in the country published full-throated condemnations of Mr. Trump? It provides communications strategists a roadmap for the manipulation of a pliable public that historically has placed its trust in quality journalism but no longer does. When Journalism Fails to Deliver (May 2016).

Journalism 28

Journalism Guidelines Government Training 28