Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Training. Reporting on established metrics isn’t enough today. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? I was a radio news reporter for three years in St. Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Understand that reporters are working from home with limited resources. Get media training before you go live on radio or video. Need ideas?

Pitching 52

Pitching Training Radio Media Training 52

PRSay

APRIL 2, 2020

The COVID-19 pandemic is creating unprecedented challenges for the news media. Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. You should be extremely selective and strategic with who and what you pitch.

Skype 206

Skype How To Crisis Pitching 206

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” “I need to reschedule [ because of a non-important fluff meeting ] and I’m double-booked; can the reporter reschedule?”

Interviews 174

Interviews Real Estate Media Pitching 174

PRSay

FEBRUARY 20, 2020

Extra notice for journalists provides more time to gather sources and accurately report on complex issues. Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An For your PR team, the embargo allows for maximum coverage and simultaneous releases. You don’t want to play favorites.

Radio 197

Radio Tools Journalism Interviews 197

Landis PR

OCTOBER 25, 2021

January of 2020 was when the first reported cases of COVID appeared in the U.S. A fractured media landscape necessitates a paid-plus-placed model, especially in healthcare trades. Support the businesses that report your news. Media train and test new spokespersons. Here we are almost two years later. Measure. .

Healthcare 98

Healthcare Communications Measurement Resources 98

PRSay

FEBRUARY 28, 2023

Having worked both sides of the desk has given me a better understanding of what reporters want and need. Know who you pitch. In an interview for this article, Keyris Manzanares, a multimedia reporter at Virginia Public Media, said she often receives email pitches from PR people. Understand newsworthiness.

Report 170

Report Local Media Pitching 170

The Hoffman Agency

AUGUST 12, 2019

Kara further proved Bloomberg to be an incubator of diversity by sharing some other initiatives, such as providing minority students with financial journalism lessons and developing young women reporters. The Hoffman Agency frequently jumps at the opportunity to peek inside a reporter’s mind.

Storytelling 28

Storytelling Trends Media Training Report 28

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. New episodes are available every Wednesday.

Pitching 100

Pitching Interviews Trends Journalism 100

Bad Pitch Blog

NOVEMBER 29, 2009

When you were in your last job in PR, did you sit back and kick your heels up to wait for reporters to call you? Did you send the same pitch to everyone? Has integrated nascent types of media into PR campaigns” ? If your client corrected a reporter you''d try to kick him under the table! Do not correct the interviewer.

Interviews 43

Interviews Crisis Management Facebook Media Training 43

Mindful Marketing

APRIL 18, 2016

Invest a bit of your PR budget into tools such as CRM , measurement and analytics ( natch ) and quality media databases (new vendors offer more insights including social handles, latest updates and more). And reports. You hired your PR team for a reason, trust them to handle the strategy and report on the execution accordingly.

Analytics 50

Analytics Training Meeting Measurement 50