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Meet the Media: Laura Harris, News Anchor & Automotive Reporter for NEWSnet

Bianchi Biz Blog

As an automotive reporter I cover anything from mobility and electrification, to artificial intelligence and product pieces. It is broadcast nationwide online, on the NEWSnet app, on local cable TV, as well as on Apple TV, Roku, etc. In my journalism career, the story I’m most proud of is a documentary short video I did on PTSD.

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Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Serious journalism from unexpected sources. More data journalism.

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PR 101: Five Tips for Pitching USA Today

Cision

To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips. Here’s a few tips we’ve compiled for pitching USA Today. National appeal is the single most important quality in a successful USA Today pitch. Offer access and exclusives.

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Is Traditional Media Still Relevant in PR?

Burrelles Fresh Ideas

More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible. Media relations (and media pitching) continue to play a critical part in executing a successful PR strategic plan — and traditional media still matters.

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Meet the Media: Mary Gannon, Editor-in-Chief of Fluid Power World & Senior Editor at Design World

Bianchi Biz Blog

I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

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Meet the Media: Alexa St. John, Transportation Reporter at Business Insider

Bianchi Biz Blog

How long have you been in journalism and how did you get started? About a decade – my interest in journalism started in high school. What advice do you have for PR people that want to pitch you? There are some pitches that may be interesting, but simply don’t fit my audience or my focus area at Insider.

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USA Today’s Tips for Pitching to Get News Coverage

Cision

Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers. Once you’ve established that, then pitch a reporter, he continues. But how can PR pros take more mundane company news and get it into a local or national news story? — Beryl Love.

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