article thumbnail

The two brands leading the way with brand journalism during COVID might surprise you

Communications Conversations

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

article thumbnail

In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. More thought leadership opportunities. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies.

B2B 319
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

In Memoriam: Reed Bolton Byrum, APR, Fellow PRSA

PRSay

He then moved to Texas, where he held corporate leadership roles for EDS Corp. A former journalist and editor, he worked for numerous newspapers and a wire service, earning numerous accolades and journalism awards. in Plano and Trilogy in Austin. Together with Kristie Byrum, he co-founded the Byrum Innovation Group in Greenville, S.C.,

Ethics 104
article thumbnail

15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Justine Perez , social media specialist – U.S.

article thumbnail

Barbara Rozgonyi Talks 2022 Sales Success Strategies on The Rainmaking Podcast with Scott Love

wiredPRworks

In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses.

article thumbnail

A Brand Is a Business Risk to be Understood and Managed; Off Script No. 40: Brianna Carroll Boyle

Sword and the Script

Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. One publication or blog you read regularly is… (BCB) Wall Street Journal CMO Today. 3) You’ve worked both on the agency and the client side in PR.

Brand 112
article thumbnail

Local Reporters Give Advice on How PR Pros Can Build Media Relationships

PRSay

He might talk directly with a small business owner for a story, but Jacobs doesn’t always have that access at large corporations. Or he might have a follow-up question and can’t reach the primary source directly. Can you get an answer for me?” It’s about “facilitating those last-minute things.”

Report 170