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What PR Pros Should Know about the Next Generation of Journalists

PRSay

As the journalism profession faces threats from artificial intelligence, misinformation and the collapse of business models that support journalism, the next generation of journalists nonetheless feels optimistic and wants to bring truth, justice and integrity to their work, a new survey suggests.

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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten.

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Pew Study Finds Americans Still Prefer Watching to Reading the News

PRSay

A new survey from Pew Research Center revealed that Americans prefer to watch the news rather than read it by a ratio of 47 to 34 percent, marking only a minimal change from 2016’s study, which tallied 46 percent of respondents as news-watchers to 35 percent as news-readers. Young adults prefer online platforms.

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ICON 2022 Preview: BBC Journalist Katty Kay on the Importance of Confidence for Women and Girls

PRSay

Surveys have shown that young adults turn to social media such as TikTok and Instagram as their primary news sources rather than newspapers and TV. It makes our journalism better. Women, and moms in particular, tell pollsters that work flexibility is an important criterion when choosing an employer.

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Media Relations Keeps Getting Harder; Here are 6 Dynamic Techniques to Adapt

Sword and the Script

Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey. Polarized audiences, ‘fake news’, decline of great newspapers and skilled reporting.” Next year, when we conduct that same survey, I bet the results will look similar. If media relations is hard, so too is journalism and reporting.

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Meet the Media: Vesna Brajkovic, Managing Editor of Heavy Duty Trucking & TruckingInfo.com

Bianchi Biz Blog

When I covered the rail industry for Progressive Railroading , I wrote a few stories on how freight railroads use drones to survey tracks and bridges. How long have you been in journalism and how did you get started? By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper.

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PR and Content Marketing Insights from the Edelman Trust Barometer

Sword and the Script

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. I study organizational persuasion for a living and I knew this was not bona fide journalism. Search Engines, Social Media and Journalism.