Interviews Storytelling White Paper Writing 
ImPRessions - Crenshaw Communications
JUNE 20, 2019
Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. For more on writing stellar bylines , see our earlier post. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep.
ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. White papers – a great way to demonstrate thought capital in long form to a particular audience. Or it can be a complete overhaul.
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PRSay
FEBRUARY 5, 2018
We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO. Research and ask questions.
Flack's Revenge
JANUARY 12, 2021
Robin’s book and firm cover every facet of the field, and I thought it would be great to interview her about getting the most out of A/R. Read what they write and understand their research agenda to understand their thinking. That said, we most often help clients leverage unpaid relationships. Why industry analysts?
Cision
JUNE 25, 2015
Write a press release. If it was a major interview, consider a behind-the-scenes look about how the coverage came to be. Speaking of LinkedIn, you can also update your summary that you have been featured in a particular publication, and note that you are available for future interviews on your topics of choice.
Cision
JANUARY 28, 2016
In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. Learn how with our brand journalism white paper! Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. Rapid Fire Round.
Cision
FEBRUARY 17, 2016
Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. Learn how to build a brand journalism strategy with our free white paper!
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