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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

This interview has been edited for length and clarity. Paul: Do you find that data from your tech stack makes it easier to predict which stories the public will engage with, and how to frame stories to win engagement? . We recently had a conversation with a public affairs client. Darika: Definitely. Darika: Definitely.

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Behind the Headlines With Ashley Simmons

Cision

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication? The tools and technology will come after.

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The Changing Face of Public Relations in Government; Off Script #30: Merritt Allen of Vox Optima

Sword and the Script

Incidentally, her arrival at her first duty station in the Philippines coincided with a volcanic eruption and, in need of communications help, her commanding officer reassigned her to public affairs. So, with the help of a retired, if not grumpy, master chief petty officer , I invited her to a Q&A interview and she obliged.

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How To Hire The Best PR Firm For You

PR Insiders

I often talk to people who know they need publicity and want professional help to get it but find hiring PR agencies to be a confusing and daunting task. Public relations firms differ in a thousand ways, it seems. Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis.

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Behind the Headlines With Matt Sutton

Cision

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. Given my background and our legislative successes, I feel like we are in a unique position to expand our public affairs practice. . Rapid Fire Round.

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Behind the Headlines With Kathy Jeavons

Cision

Kathy Jeavons, senior vice president of public affairs at Story Partners, a Washington, D.C. strategic public affairs firm, is no stranger to the constant change in PR. What do you hope to accomplish in your new role as senior vice president of public affairs at Story Partners? Rapid Fire Round.