PRSay

JULY 1, 2022

There were newspapers, magazines, wire services, trade publications, TV and radio. In our initial edition of the “Public Relations Handbook,” we discussed how one company had incredibly transmitted information via satellite from the United States to Japan, with a two-way, closed-circuit television between Tokyo and Chicago.

Handbook 181

Handbook Publicity Newspapers Television 181

PRSay

MARCH 18, 2020

Here’s a sampling of what we’ve heard: One radio network producer told us that they are open to “anything they can get their hands on” related to COVID-19. A network television feed producer said that between the nonstop coronavirus stories and the presidential primary elections, “our resources have become even more scarce.”

Resources 210

Resources Pitching Television Radio 210

5W PR

APRIL 9, 2019

A business that gets involved in its local community achieves multiple objectives. Whether it’s sponsoring a local nonprofit event or offering up employee volunteers to work at a food drive or other event, there are multiple ways for a business to use its strength in numbers to make a difference. Make a Community Impact.

Consumer 60

Consumer How To Advertising Advertising 60

Cision

JUNE 22, 2017

In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts.

Publicity 224

Publicity Real Estate Nonprofit Television 224

PR for Anyone

MARCH 30, 2022

When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. But let’s say you see an ad in your local Gazette, and it says, “Joe’s Pizza, Best Pizza Outside of New York City and, you know, it’s an ad, you know what the pizza ad looks like.

Advertising 130

Advertising Advertising Publicity YouTube 130

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 97

Media Nonprofit Pitching Analytics 97

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. Download our guide Maximizing Your Budget with Media Tours and learn how to get started. Your Pitch Team.

Media 120

Media Television Pharmaceuticals Radio 120

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. How to keep truth at the forefront How to ethically deal with advocacy Tell us more about yourself and your career That column is a great opportunity to how I got to where I am. My background is in radio and television journalism.

Ethics 89

Ethics Journalism Radio Television 89

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. If you would like to learn more about public relations and how to start implementing it into your marketing strategy, book a call with us today! The shelf life of an article is infinite, which plays a significant role when someone Googles you, because you are going to pop up!

Real Estate 52

Real Estate Publicity Television Radio 52

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. A local reporter mentions your brand on live news. . Take control of your organization by tracking and editing your TV earned media. Share Tweet Share. What is Earned Media? Until next time! Critical Mention.

Radio 104

Radio Media Newspapers Sports 104

Beyond PR

JUNE 30, 2016

The university radio or TV station. Broadcast: Increased Collaboration Between Campus and Local Media. Broadcast media also is branching out more online, so the websites associated with the college-hosted radio and TV stations show the same volume of content that might be prepared for on-air dissemination. The college newspaper.

Radio 69

Radio Newspapers Print Media 69

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. SMTs are an effective and efficient tool for cultivating relationships with a combination of television, radio, bloggers, websites and other media types.

Strategy 40

Strategy Media Radio How To 40

Stephen Waddington

MAY 19, 2020

You should rapidly up-skill and learn how to use the PESO planning model developed by Gini Dietrich and the AMEC Integrated Evaluations framework. Radio, television and streaming are also holding up or growing. Our local BBC news programme and even the national idents are based on clips from social media.

Crisis 151

Crisis Government Energy Community 151

Beyond PR

JUNE 22, 2017

In the past, the Federal Communications Commission (FCC) mandated that television stations allocate a set amount of time for public service programming, but this is no longer the case. In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts.

Publicity 71

Publicity Real Estate Nonprofit Television 71

Beyond PR

MAY 2, 2017

Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. What is your expertise and how can you share that in a newsworthy manner? What is your expertise and how can you share that in a newsworthy manner? Make your business newsworthy.

Social Media 78

Social Media Media Local Pitching 78

Beyond PR

AUGUST 23, 2016

If you’re new to the world of holiday-themed SMTs, Stephanie breaks down the how, who, what, where and when to use a satellite media tour in your holiday communications strategy. An SMT is the perfect vehicle for your client to talk about the hottest new toys this season or to share tips on how to create the perfect holiday feast.

Marketing 40

Marketing Media Radio Local 40

The Stalwart Blog

APRIL 26, 2020

Part of our goal is to bring you great content and guest speakers every day so that you can get some great ideas about how to guide your business through this alternative universe that we’re all living through. If you’ve been watching any of the local media, you know that PR crises can take place. They go to the news.

Crisis 78

Crisis Local Facebook Social Media 78

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Here are three key takeaways from my experience: a) I learned how to be a data-driven marketer. b) I learned how ruthlessly competitive big brand marketing is.

Technology 61

Technology Marketing Retail Interviews 61

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. I think that most public relations practitioners do what they know how to do. If that is what you mean, I strongly agree. Where will this concept end up?

Reputation 52

Reputation Social Media Internal International 52

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. What you’re probably still wondering is how to get PR campaigns going that effectively use earned media. With these broad PR guidelines in mind, let’s look at some specific tips for how to get PR success for your small business.

Publicity 64

Publicity Small Business Advertising Advertising 64