Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster
PRSay
MARCH 7, 2024
For example, Barbie’s initial interviews with Margot Robbie, Ryan Gosling and Greta Gerwig revealed little about what the movie was about while galvanizing its intergenerational audience. Travel media reported on hotels decorated in the style of Barbie. Art magazines covered the film’s colors and set design.
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