Shift Communications

MARCH 30, 2015

As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. Think about what things hospitals measure in terms of marketing. For example, by implementing event tracking, a hospital could determine how much or little information to ask for on web-based intake forms.

Healthcare 60

Healthcare Analytics Google Local 60

Shift Communications

NOVEMBER 10, 2016

Digital health continues to grow as evident from reports across the industry, including those covered by Healthcare Informatics and Healthcare Dive. Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – Then, let the data do the talking.

Healthcare 144

Healthcare How To Analytics Mobile 144

Sword and the Script

JANUARY 20, 2018

As the landscape stands today, I tend to be more bullish on augmented reality (AR) than virtual reality (VR) in B2B marketing. That fits more readily into the modern marketing and sales dynamic, which is still highly dependent on conversations and relationships. Help Me, Obi-Wan Kenobi on Disney Video.

Case Study 98

Case Study B2B Study Marketing 98

Stephen Waddington

JANUARY 10, 2019

Social media listening is finding applications in healthcare. It’s a powerful example of modern marketing and public relations. A growing third-party tool market exists to monitor conversations in the public area of the web and networks such as Twitter.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. Yesterday Philips talked about its new digital marketing strategy and how it would take data from its connected healthcare devices to provide insight for its marketing. One of the greatest fears you still hear is the fear of losing control.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

AUGUST 21, 2018

The CMO points to her early experiences at PR agency as a foundation for her current leadership role in marketing. That role has included building the marketing team at UserIQ from scratch over the course of two years. As I was doing that, the agency was rapidly growing, and they needed someone to do marketing for the agency.

Marketing 64

Marketing Data Interviews Agency 64

PR 20/20

JUNE 26, 2018

At a marketing agency, no day is like the day before. In the morning you’re reading news and reporting on the latest healthcare overhaul, then in the afternoon you’re presenting to a room full of engineers on differentiation within a niche manufacturing submarket. So how do marketers learn the ins and outs of multiple industries?

Industry 58

Industry Insurance Insurance Resources 58