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Data-Driven Strategies for Public Relations Professionals

Solo PR Pro

In 2024, solo public relations professionals must adeptly navigate the digital landscape, leveraging data-driven strategies while contending with economic challenges. While “data-driven strategies” sounds like something out of the corporate jargon handbook, you may not realize how you can apply it to PR.

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Three FTC Social Media Disclosures You Should Know

5W PR

By: Kelsea, Social Media Director. Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. To ensure your company is abiding by the FTC regulations, social media professionals should familiarize themselves with the guidelines pertaining to social media use.

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A Social Media Policy Can Prevent Online #Fails

David PR Group

We read about social media slip-ups that impact businesses all the time. An executive inadvertently posts a tweet with confidential information, employees offer-up opinions on controversial subjects and find themselves in hot water, and social media departments inadvertently publish offensive images. Define social media.

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Letter from BETT

Stephen Waddington

Check out Flipgrid , a free social platform from Microsoft that enables teachers to creates social media communities around lessons and encourage student to share. The investment is minimal, and you’ll get a good understanding of the relationship between paid and other forms of media. ??

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

As traditional methods of reaching a mass audience dry up or become too competitive, connecting to a borrowed audience has become a mainstream marketing strategy. Social media professionals agree. Consider this breakdown of three types of influencers and how they might impact a content ignition strategy.

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How the Mall of America uses its 55425 blog to bolster awareness for the largest mall in U.S.

Communications Conversations

What’s been your content strategy to date? You also mentioned you share a “Blog Handbook” with authors before they contribute content–can you talk more about that? The blog handbook simply introduces authors to the certain types of content we write about. What has worked so far, and what hasn’t?

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The 5 Phases of Becoming Crisis Ready

Melissa Agnes

With the virality of social media, the twenty-four hour news cycle, and the interconnectedness of the modern world, everything moves at a faster and more hard-hitting pace than it used to. Phase 4: Design your action plans and communication strategies. Phase 2: Understand the different variables and impacts. Crisis Ready.

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