Cision

FEBRUARY 22, 2016

But Langer introduced an interesting twist: another group said that they would like to skip the line because they had to make copies (which presumably everyone was there to do). In the Journal of Consumer Research , researchers examined people’s reaction to the pronouns “you” and “we” in brand communication.

Writing 144

Writing Study Viral Consumer 144

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. Organic shares are really what make a story go viral. You can see the discussion on Twitter via #BWChat.

Reddit 158

Reddit Media Analytics Trends 158

David PR Group

OCTOBER 9, 2014

One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. Google knows this too and is leading the charge. –John.

SEO 94

SEO Google Storytelling Writing 94

Cision

APRIL 6, 2016

What to do instead: Focus groups are an excellent qualitative research tool which can complement buyer personas. Conduct open ended focus group interviews with six to eight clients and prospects, and you will hit the heart of the matter in 30 minutes flat with real concerns, perceptions, opinions and suggestions.

How To 120

How To Tools Exercises Viral 120

Cision

AUGUST 26, 2015

CMO at The Steveology Group. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Acclaimed college educator, author, speaker, and social media strategy consultant who has been featured in the Wall Street Journal, The New York Times, and the CBS NEWS. Senior Writer at Fortune.

Social Media 120

Social Media Twitter Media Nonprofit 120

Masters in Communications

FEBRUARY 12, 2022

It can also include Discovery Channel, The History Channel and National Geographic Bonding : This is everything from group chats with family online during the COVID-19 pandemic, shared experiences of sporting events, or the coming together of people following a tragedy, like Hurricane Katrina. These seek to provide educational content.

Ethics 52

Ethics Communications Print Television 52

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.).

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.).

Social Media 60

Social Media Pitching Media LinkedIn 60

Flatiron Communications

JULY 25, 2014

We met for the monthly gathering of the Online News Association’s NYC chapter, a vibrant Meetup group with 1750 members all of whom seeking solace by addressing the vexing challenges journalists face in today’s digitally and socially-infused information ecosystem. Carrie Melago, Wall Street Journal/NY.

Airlines 37

Airlines Journalism Twitter Social Media 37

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature.

Marketing 101

Marketing Content Marketing Advertising Advertising 101