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What people think vs. What people think about

Onclusive

“Fools… are apt to think that events exogenously give us the news by jumping out at us, but, in fact, the news media are choosing the news because their financial success depends on their stories’ viral impact,” wrote Nobel prize-winning economist, Robert Shiller in his book called Narrative Economics.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Enter digital PR.

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Waterhouse PR: Cision Cut Our Media Monitoring From Hours to Minutes

Cision

It would be this process of typing all these individual keywords into Facebook, Twitter and Google.”. Visible Intelligence lets us know if a good news story goes viral, which is great for brand reinforcement,” Natalie says. Natalie spent three hours each day monitoring social media for clients. “I

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It’s not OK to hibernate your mind – bringing back creativity for Autumn

PR in High Definition

The phrase is said to have originally been a satirical abbreviation for Oll Korrect (all correct) used by proofreaders in a Boston newspaper during the 1840s, before going viral across the world. The word ‘OK’ has been around for about 180 years. Few companies have done really well during this period.

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General Election 2019: Two sides to every story

Stephen Waddington

The photo was featured in every newspaper the next day and even placed on the cover of the manifesto. It is certainly true that sales of local newspapers have declined but their websites and other local websites want to carry images of high profile people making their local area special. Boris readily agreed.

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If You Think Your Audience Is an Algorithm, You’re Doing it Wrong

David PR Group

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. We write copy of a length and depth that we think pleases Google, rather than what our readers want. Google knows this too and is leading the charge.

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How John Lewis got #ManOnTheMoon so right

The Resolution Blog

Even if you don’t watch TV, you couldn’t have missed it, it’s everywhere; every newspaper and magazine seems to have written about the advert. There are 118 links back to the John Lewis website too – really helping boost the site’s visibility in Google ahead of the key retail period of the year.

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