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Confirmation Bias in Media: The Echo Chamber Challenge

Doctor Spin

Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Echo chambers and viral misinformation: Modeling fake news as complex contagion. Source: Oxford Reference 8 Media Logic. Oxford Reference. Oxford Reference. PLoS ONE, 13.

Media 52
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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

In recent years, a new group of influencers has taken the digital world by storm: child influencers, often affectionately referred to as “kidfluencers.” Virality and shareability: The innocence and charm of child influencers make their content highly shareable. I have witnessed the power of the kidfluencer firsthand.

Brand 83
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Winning The Expectations Game In PR: Advice For Companies And Agencies

ImPRessions - Crenshaw Communications

A client should be wary of a Trump-like agency team who promises overnight media coverage or amazing “viral” content. If pressure points are felt only by an account team who is isolated from the agency’s financial management, it’s a recipe for frustrated staff and unhappy clients.

Agency 120
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Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

PRSay

Any reference to “hurt feelings” would, for the NBA’s core audience in the United States, contradict the violence against Hong Kong protestors and with other Chinese-government misdeeds, like the recently exposed mass surveillance and forced detention of millions of Uighurs in Xinjiang. Tip 5: Keep the team on-message.

Corporate 100
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5 Political Ads We Can Learn From

Critical Mention

Often referred to by his initials, FDR, Franklin D. Commonly referred to by his initials JFK, John F. The thoughtfulness of the video paid off–it went viral, with over three million views on YouTube. Over two centuries later in 2016, a record number of 137.5 million Americans voted. Franklin D.

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The Need to Serve, Protect — and 5 Steps to Communicate

Reputation Us

With smart phone cameras and a population plugged into social media 24/7, an incident can go viral in minutes — landing police in less- and moderately populated regions in the news quickly too. LTPR refers to this as a 360 o Communications Audit. A report published last year by a joint group of mayors and police chiefs through the U.S.

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Surviving the Covid News Agenda & How to Futureproof Digital PR and Link Building

Buzzstream

Finances – What’s the financial impact of the situation? When you have this list, you can then cross reference it with your campaign idea and see if they’re helping shed light on things. How have things already changed over time? Is there parity or disparity between two things? Do we need extra funding or support?