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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. Dropping proactive media relations can also pose a reputation risk.

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How to Handle an Event Cancellation during the COVID-19 Pandemic

5W PR

From a reputation standpoint, such moves are more widely understood when those impacted have enough time to react. Even if the final decision isn’t made just yet, walking through the considerations and creating a strong internal and external plan will help mitigate fallout. Identify your unique situation.

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COVID 19 and Crisis Communications

Solo PR Pro

Stock markets have plunged, entire cities have been quarantined, companies have halted travel and international conferences have been cancelled. These are the times when reputations can be destroyed by shortsightedness. Michael Ares is a strategic communications architect in the business of changing people's minds.

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Three things to consider when your U.S. company is looking to expand internationally

PR in High Definition

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. With that, it’s no surprise that a financial, tech and media hub like London is often a first choice for American companies to expand.

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Three things to consider when your U.S. company is looking to expand internationally

PR in High Definition

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. With that, it’s no surprise that a financial, tech and media hub like London is often a first choice for American companies to expand.

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Canadians tech leaders speak out on Bill C-51

ReimaginePR

Canadian business leaders are warning that Bill C-51 will cause serious damage to Canada’s economy: By undermining international trust, the legislation will stifle Canada’s businesses and damage the overall economy. Public opinion has swung dramatically, with the majority of Canadians now opposing the bill.

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The Complete Guide to PR Stunts

5W PR

Designed to focus on the concept of safety and travel, the Cancer Research campaign wanted to help people around the world stop smoking as they sat waiting for their bus. Walkers have a great reputation for allowing customers to choose the kind of food they want to eat. Cancer Research. Walkers Crisps. Community Involvement.