The Hoffman Agency
MARCH 4, 2024
In 2015, two French journalists realised that schoolchildren from disadvantaged neighbourhoods, lacking a network, were doing their internships in small businesses where they sometimes became free labour. We introduced him to our world through several short exercises over his week. This week, I’ve learned a lot!
Waxing UnLyrical
JUNE 2, 2014
Exercises for Writing Conversationally. Why: Writing readable copy that simultaneously makes your point isn’t always easy. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Public Relations Ideas for Small Business.
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Solo PR Pro
MAY 27, 2022
As small business owners, we have some control over how we spend the moments in our day. These two exercises will help you get started. Map the path to your core element: On a blank piece of paper, write down the number one thing you’re consistently working toward — your core element. The good news?
Waxing UnLyrical
DECEMBER 21, 2018
You need to plan, then write your strategy based on these findings. This is a group exercise for an internal team working for a client. The barrier which is plotted the furthest to the top right is the most important and most addressable barrier to achieving the business goal. So they both got it! One will determine the other.
Waxing UnLyrical
MAY 13, 2013
SurveyAct – New Online Survey Tool for Small Business Owners. And this is a fun and interesting exercise that could ultimately provide you with some very cool blog headlines. Blogging Resources Shonali Burke Writing blogging tips' 5 Ways to Ensure Your Blog Posts are Not Ranking on Google. Why: Mark Schaefer rules!
PR Fuel
JULY 24, 2018
Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. Determine the chronology of your business story before writing it.
Waxing UnLyrical
FEBRUARY 19, 2013
They may involve writing content, but it’s not what I do. I explicitly explain to people that I am writing business materials. That way, there’s no concern as to what I can or will write. But I specialize in writing messages that will drive the point home. My business happened to take place at an opportune moment.
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