Cision
OCTOBER 4, 2017
Multimedia is a crucial component to impactful modern-day journalism. A helpful exercise is to put yourself in the shoes of a journalist. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Connect with him on LinkedIn.
Ishmael's Corner
AUGUST 24, 2014
As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. With the first objective setting the stage for thought leadership, I went through the exercise of analyzing 126 posts published within the competition’s timeframe.
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Ishmael's Corner
DECEMBER 1, 2020
Exercising restraint that would have made my mom proud, I found plenty of other topics to parachute into.more. Being the mug-is-half-full type, I believe 2021 will (eventually) bring us some semblance of normalcy. As for the past year, I could have devoted every post to the antics from the White House.
Buzzstream
FEBRUARY 3, 2021
Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Supercharging SEO.
Sword and the Script
JANUARY 14, 2017
Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. Don’t miss these posts: How PR can Put the Search Back in SEO [UML]. The output is clarity of mission, vision, similarities and differences. Every action a business takes or communicates ought to trace back to those messages.
Sword and the Script
JULY 24, 2018
That’s a fruitless exercise for all involved, which brings us to the next point. See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. Content marketing in B2B isn’t a benevolent exercise in goodwill. This is an exercise that occurs over months and years. They wanted the white paper.
Buzzstream
JUNE 16, 2021
In reality, what you’ll find for the most part is that journalists will write the odd article about Crufts, but they mainly exist for SEO purposes – they’re articles written with the express purpose of ranking for queries like: “When is Crufts on TV?”. different topics are the same, when often they really aren’t. Still not convinced?
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