Bianchi Biz Blog

FEBRUARY 18, 2021

To succeed in PR long term, you need to create, grow and sustain genuine relationships with the right journalists, event organizers, influencers and bloggers covering your industry. Issues and Trends are the ‘Secret Sauce’. Attend industry events – trade shows, webinars, conferences, etc. –

Automotive 106

Automotive Publicity Transportation Trade Shows 106

Bianchi Biz Blog

APRIL 24, 2023

Their understanding of the industry trends and issues – do they follow and understand the key trends and issues in your sector, and how they relate to your business? If the agency already understands your target audience and their pain points, they can get right into the strategy, messaging, differentiation and tactical execution.

Automotive 80

Automotive Agency Mobile Trade Shows 80

Konnect Agency

AUGUST 2, 2022

This strategic plan can be mapped out through a content plan full of your experts’ thoughts and ideas, staying plugged into trade publications’ editorial calendars, and through relevant industry trends and updates that are influenced by the news cycle. Positioning Your Spokesperson as an Industry Expert. Final Thoughts.

Leadership 52

Leadership Strategy Interviews Trade Shows 52

Solo PR Pro

NOVEMBER 15, 2022

I also look at the external landscape to see if there are any sort of macro themes, trends or events that will impact storylines or pitch angles for a particular client,” she says. Don’t ask about trade shows they plan to attend — that comes later,” she advises. Susan advises PR pros to think macro, not micro.

How To 58

How To Trade Shows Product Launch Course 58

Sword and the Script

MARCH 27, 2018

4 Big Media Trends that have Upended PR and Marketing. How B2B Marketing Can Get More out of Trade Shows. It’s always been dirty little secret in PR (and editorial) that advertisers get better coverage in the trade publications. Pitch a story about how the world is ending. Which leads me to the second problem.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Do keep up on trends. To help keep current, check out sites like Trend Hunter — full of fun, new news on all topics. It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it. Sometimes the process can be daunting but it doesn’t have to be. Feeling creative?

Airlines 120

Airlines Exercises Fashion Print 120

Communications Conversations

JANUARY 14, 2016

MIMA Summit is always a great event here in Minneapolis. In fact, it’s one of the top-tier events in the Upper Midwest. Which makes sense since that’s where most of us are researching professional people we meet with for interviews, coffees and at trade shows. One reason: We get grade-A speakers like Amy Webb.

Tools 60

Tools Trade Shows LinkedIn Web 60

Bad Pitch Blog

JANUARY 28, 2007

Was in NYC earlier this month for a trade show and I arranged several media briefings, amongst other duties ( reg. We began scheduling appointments two weeks prior to the show. In an email exchange with a trade reporter, I sent her to a site I thought she might find interesting. Her reply? Until then it’s back to work.

Trade Shows 40

Trade Shows Media Pitching Trends 40

5W PR

JANUARY 31, 2024

This field involves a combination of media relations, content creation, event planning, and social media management to effectively communicate a company’s innovations, milestones, and values to the target audience. Capabilities can include event planning, execution, and post-event support.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Be present on the right platform at the right time.

Social Media 40

Social Media Trade Shows How To Media 40

Bianchi Biz Blog

OCTOBER 3, 2022

Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show. CES remains a great venue for vehicle technology companies to show their stuff. And it appears the 2023 version, slated for Jan.

Automotive 129

Automotive Mobile Technology Hotels 129

Bianchi Biz Blog

SEPTEMBER 30, 2021

Show host, the Consumer Technology Association (CTA), said in May 2021 that the number of exhibitors signed up for the Transportation and Vehicle Technology category has already surpassed the record number from the last in-person event, CES2020, and that more suppliers and brands are continuing to sign up as the U.S.

Automotive 80

Automotive Mobile Transportation Trade Shows 80

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. This trend will impact all publishers. One area likely to see such permanent change is the events space, and how organizations use events for marketing and publicity. Marketing predictions. Efficient marketing execution and measurement.

Marketing 170

Marketing Employee Content Marketing Training 170