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S&T Live Recap: Michele Ewing on Ethics in Public Relations and Data Privacy

PRSay

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. A recent KPMG survey found that 40% of U.S.

Ethics 60
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The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

ImPRessions - Crenshaw Communications

It surveyed 1,001 PR professionals from November 2 through December 14. According to the report, “The goal of this survey is to deliver insights to the PR industry to help improve the workflow of public relations professionals, particularly around the rapidly expanding field of generative artificial intelligence.”

Report 182
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Gaps Persist Between Consumer Expectations, Company Actions, Study Finds

PRSay

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. For survey respondents, other top issues include access to affordable, quality health care and education; stopping violence against women; closing income and wage gaps; and protecting freedom of speech.

Study 105
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AI adoption in public relations limited, so far

Wadds Inc.

Public relations practitioners recognise the opportunity to advocate within organisations for the moral and ethical concerns related to AI. Security, privacy, and disinformation are cited as the primary concerns. If you work in public relations, please help by completing this short survey. Thank you.

Publicity 141
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PR software vendors are starting to talk security in generative AI pitches [PR Tech Sum No. 46]

Sword and the Script

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. A code of ethics isn’t a bad idea. About 68% of PR pros surveyed by Prowly said they are currently using AI in their day-to-day work.

Software 121
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Trust in Business: 10 Ways to Build the Currency Brands Can’t Live Without

Sword and the Script

That’s the overarching conclusion stemming from a global survey carried out by Morning Consult. The survey breaks answer to this question out by country and precisely 51% in the U.S. The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. and 40% in the U.K.

Brand 108
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Purpose-driven consumers are putting global brand trust on the offensive

Agility PR Solutions

As we reach the first anniversary of last year’s GDPR regulation, a new survey by integrated risk management firm SAI Global reveals a growing trust deficit across global consumer groups—driven by data privacy, traceability and ethical and environmental stewardship doubts.