Ethical Voices

DECEMBER 18, 2023

It was a great exercise very early in my career. What is the most difficult ethical challenge you ever confronted? When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Stephen Waddington

JULY 29, 2020

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Valin has been at the forefront of best practice in PR internationally on topics including AI, ethics, and leadership throughout his career. The exercise was highly subjective and so is the analysis and interpretation of the data.

Tools 100

Tools Analysis Technology Internal 100

Doctor Spin

MAY 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations.

Publicity 52

Publicity eBook Ethics Resources 52

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. 3 Social media matures. Social media is maturing.

Publicity 164

Publicity Ethics Data Community 164

Barokas

JANUARY 7, 2019

And since this article is being read mostly by marketing executives and communications professionals, I’m willing to bet that many of you share in my drug of choice. Formalize and maintain an ongoing thought leadership program for top company subject matter experts. I’m a junkie. I’m talking about perfectionism.

Case Study 60

Case Study Construction Exercises Media Training 60

Cision

JUNE 1, 2017

Our goal is to help every communicator get there through professional development, partnerships, and forward-thinking approaches, such as the way Cision looks at influencer marketing. However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure.

Sports 245

Sports Agency Industry Creativity 245

Communications Conversations

MAY 13, 2015

He’s a good listener, helps other students with ideas and critique, and is looked up to for his natural leadership abilities. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). Hallie’s leadership is always calm, collected and thoughtful.

Groups 60

Groups Internal International Conference 60

Beyond PR

JUNE 1, 2017

Our goal is to help every communicator get there through professional development, partnerships, and forward-thinking approaches, such as the way Cision looks at influencer marketing. However, we still have unbalanced gender representation at top levels of leadership within the traditional agency structure.

Sports 81

Sports Agency Industry Creativity 81

Prohibition

DECEMBER 13, 2021

In business, managing crises is an integral part of marketing – especially if you’re a brand new company. A financial crisis is an unexpected event initiated by financial markets. Crises cause a major disruption in the economic functioning of a country or in the financial markets of the world. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

JULY 17, 2015

percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” While PRWeek perhaps could have exercised more diversity sensitivity in its display of the 2014 PR leaders, they were, after all, working with the content and information submitted to them by PR agencies.

Agency 40

Agency Report Training Leadership 40