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Why Social Media Platforms and Apps are Crucial to Marketing Your Brands

ReimaginePR

But if you’re only now shifting into a social media-centric marketing strategy (which, again, we cannot stress enough that you should), don’t worry: it doesn’t matter when you start, it matters that you did and that you’re doing it correctly. But first: What Exactly is Social Media Marketing?

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

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Spotlight on a Solo PR Pro: Meet Ebony Vaz

Solo PR Pro

In college, Ebony studied industrial engineering — an area she was inspired to pursue after watching the movie “Short Circuit” as a kid. Today, though, Ebony owns Above Promotions , a digital marketing and PR agency based in her native Tampa, Florida. From engineer to PR pro. Giving back to her passions.

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Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

CEO Sivan Blasenheim said that Rentigo is bringing payment tech expertise and a free mobile CRM to real estate, where many still pay by paper check and manage businesses with spreadsheets. Intervyo : The first and most advanced interview simulation engine. CEO Yotam Benattia said that most digital marketing systems are passive.

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Essential Role of PR in Crypto & Blockchain

Victorious PR

Blockchain technology and cryptocurrency have emerged as game-changers in the world of finance and technology. There is a Significant Place for Digital Advertising in Blockchain PR Paid advertising on social media channels, search engines, and other online platforms can help increase brand visibility and reach a wider audience.

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Why HR-PR Should be a Pillar of Any Program

Shift Communications

In its many iterations, HR-PR commands a good portion of business press; real estate. Like marketers putting budget toward filling the sales funnel, HR departments spend big money with recruiters, job boards and ads to source talent. But what about the processes and technology behind their product? First, why?

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Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

PR 20/20

At a marketing agency, no day is like the day before. In the morning you’re reading news and reporting on the latest healthcare overhaul, then in the afternoon you’re presenting to a room full of engineers on differentiation within a niche manufacturing submarket. So how do marketers learn the ins and outs of multiple industries?