ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Yes, social media pushback can be constructive, yet it often spins out of control. The companies that pledged support for female employees after the Dobbs decision, for example, are expressing an authentic position in response to court ruling that will affect millions. Don’t over-delegate social content.

Construction 385

Construction Crisis Reputation Social Media 385

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Advanced PR Strategies 9.

Viral 52

Viral Crisis Communications SEO Reputation 52

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. We can also confirm that Adam Catzavelos is not a Nike employee.”. PR Takeaways: Hold social media training sessions with all employees, including execs. F ing heaven on earth.”

Training 148

Training Social Media Video Employee 148

MaccaPR

FEBRUARY 19, 2018

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY.

Instagram 98

Instagram Crisis Local Privacy 98

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency.

Energy 120

Energy Viral Storytelling Community 120

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

5W PR

AUGUST 12, 2020

Or, perhaps a healthcare firm has decided to switch to remote work for several employees. Adopt content formats that employees can relate to. More important in times of crisis is whether employees read and engage with content produced by a company’s communication team. Allow employees to ask questions.

Healthcare 88

Healthcare Strategy Communications Policies 88