Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. How would you support a product launch for [insert client]? Answers to these hypothetical strategy questions are very telling.

B2B 159

B2B Apparel Product Launch Agency 159

5W PR

OCTOBER 19, 2023

The fees can run into millions, making it an expensive strategy, especially for smaller businesses. If a celebrity’s endorsement feels forced or insincere, it can backfire and harm the brand’s reputation. Brand ambassadors Select loyal customers or employees as brand ambassadors.

Brand 78

Brand Branding Product Launch Sports 78

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information.

Viral 52

Viral Crisis Communications SEO Reputation 52

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. You earn it with your company’s activities, product launches, events, and updates. It’s an effective part of your PR strategy that costs you nothing. Media Relations.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

PRSay

OCTOBER 15, 2020

Our stakeholders — employees, customers, students, partners and vendors — are all part of our audience. Think like an employee, customer or parent, and give them the information they need to know. Striking the right tone in your messaging is as important as presenting consistent, factual and concise information. The solution?

Product Launch 166

Product Launch Radio Employee Consumer 166

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Measurement Social Media Product Launch 40

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But it pays to make sure the tactics are guided by the right strategy. Insufficient research.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? Is there a need to build or improve reputation? Prioritize your audiences, from customers to stakeholder groups that may include employees, funders, distribution partners, and others. The themes will guide pitch angles, content development, and thought leadership strategy.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts.

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Confusing strategy with tactics. I’m not saying to ignore important deliverables or a CEO wish list, but any PR program will be more successful when its tactics are driven by an overall communications strategy, and when activities are seen as a means to an end, not the end itself. Flawed or half-baked messaging. Bad timing.

How To 149

How To Government Product Launch Internal 149

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. They may also work to manage and respond to negative situations or issues that may arise.”.

Interviews 100

Interviews Publicity Technology Social Media 100

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Once you map out a goal for the campaign, you can choose a strategy to use. Draft an Eye-catching Press Release.

Creativity 110

Creativity Data Measurement Product Launch 110

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. trillion , and other brands have spent decades building their reputation. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly.

Social Media 79

Social Media Strategy Media Reputation 79

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. For example: A lawsuit alleging dangerous product defects.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Onclusive

JULY 27, 2023

We’ll also explore how planning tools can advance your strategies and processes even further for optimal planning, efficiency, and success. A campaign is only as successful as the strategies behind it and the planning that goes into it. Why should you prioritize strategic PR planning?

Tools 354

Tools Internal International Resources 354

Sword and the Script

DECEMBER 20, 2022

Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’ Employee communication will continue to be a major focus for many CCOs. Data-driven strategy will increase in importance for employee communications.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What role does social media play in your media relations strategy?

Pitching 228

Pitching Agency Social Media Creativity 228