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How to Build Thought Leadership

Landis PR

Thought leadership is more than just “blowing your own horn.” So, how do you start to be a voice that is heard and trusted? An active thought leadership program needs a content calendar that is eminently doable. Related Articles: The Value of Building Thought Leadership , Entrepreneur. Start with your brand.

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How To Write Press Releases That Attracts Media Attention: A Guide

PR Fuel

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Here are the nine tips you need when learning how to write a press release. For example, you might want to announce an upcoming trade show or conference.

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How PR Supports “Thought Leaders”

ImPRessions - Crenshaw Communications

Thought leadership is a common term in most B2B public relations programs. We examine these questions on behalf of clients and have a blueprint of sorts for developing and supporting thought leadership in a company executive or expert. But what does it really mean, and which qualities make a successful thought leader?

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The widening generation gap–and what it means for communicators

Communications Conversations

They’re assuming leadership positions and influencing budget decisions. Less reliance on developing relationships with mainstream media — and more experimentation with how to reach younger generations by developing long-term relationships with a mix of macro, micro and (now) nano-influencers.

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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

It was a great role to have because there had never been any leadership in terms of how to manage social media for this organization,” she said. “I Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics trade show.

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How a World-Class Convention Center Became a Beacon of Hope During the Pandemic

PRSay

Javits Convention Center was transformed from a top trade-show destination into a FEMA-operated medical facility — in just one week. The following week, calls started to come in about how we were going to be set up as a field hospital. Five-hundred-plus employees worked to put the hospital together.

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10 Do’s And Don’ts For Better PR Ideas

ImPRessions - Crenshaw Communications

In B2B PR, a strong point of view on an industry problem, a compelling vision for the future, or a prediction can be winning thought leadership ideas, with the right packaging. Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product.

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