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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. In that case, your journey might lead you towards a job in internal communications working for a corporation where you promote the company’s various products, services and experts.

Industry 316
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Does PR Help in Reputation Management for Your Company?

Victorious PR

You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. Maybe they don’t do their taxes, or they don’t treat their employees or customers fairly.

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Business’s Best Path to Racial Justice

Mindful Marketing

Businesses can accomplish this transformation most effectively by nurturing an employee base that gives meaningful work opportunities to people society has historically marginalized. Also, solicit the aid of local government in tackling this societal issue.

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2022 Brands in Motion: Global Ethics Insights – Rebecca Wilson

Ethical Voices

Joining me on this week’s episode is Rebecca Wilson , the Executive Vice President International for WE Communications International. But some of our employees who are people of color were conserved and didn’t want to show it for it made them feel like a number. And I also lead our annual Brands in Motion Research.

Ethics 73
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The Role of Marketing in a Crisis? Be More Human.

PR 20/20

Brands are showing up in unprecedented ways to support their employees, customers and communities. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. Internal and External Communications. on March 13. Pivot your strategy.

Crisis 92
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Appetite remains for agency acquisitions across UK and Europe

Wadds Inc.

Looking at the two major European business centres of Germany and France, even with Germany technically in recession, it is clear that the German communication market is providing growth opportunities for local and international agencies. The outlook for the next twelve months very much depends on the area the agency specialises in.

Agency 52
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It’s Hard To Say Goodbye

Landis PR

About 15 years ago, we joined the international Public Relations Global Network. . I will give a shout-out to my first employee, Mary Carbonara – a modern dancer who, it turns out, has an innate knack for PR. Plus, I’m a board member at Friends of Alta Plaza Park , our local park with stunning views of San Francisco Bay.

Agency 105