Ishmael's Corner
AUGUST 19, 2015
The Art Of Storytelling In Business Communications And Public Relations. By Raf Stevens Storytelling is a powerful weapon. In my book, “Leadership, Storytelling and the Power of Connection,” I offer guidelines for telling a good story that creates an emotional connection with employees, customers or other stakeholders.
Onclusive
NOVEMBER 8, 2023
Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?
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Onclusive
AUGUST 9, 2021
Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?
Cision
AUGUST 4, 2016
Rather than force-feeding audiences nonstop, lackluster content, take a moment to return to Storytelling 101. Set voice guidelines for anyone contributing to your content marketing strategy by thinking of a few adjectives that describe your brand. A brand’s voice articulates its personality, culture and positioning within its industry.
Communications Conversations
OCTOBER 13, 2015
Great, model employee. Employee engagement? ” What community relations folks really want (from a marketing metrics perspective) is: More traffic to key volunteer pages on the corporate site asking employees to volunteer. Of course, you’d have to set up guidelines and parameters with the employees.
Polaris
DECEMBER 14, 2014
My guidelines were as follows: I wanted a list of 3 books consisting of a favourite novel published this year, the best business book of all time and a favourite offline resource. This book isn’t technically fiction, but Katz is such a good storyteller that it takes you away from your crazy world. Here’s what they told me. #1
Sword and the Script
DECEMBER 26, 2023
PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.
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