Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?
MaccaPR
MAY 28, 2015
The piece quoted NASA spokeswoman Jennifer Knotts as insisting that no NASA employees (including any astronauts) actually appeared in the Hyundai video. You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. Ethically ambiguous? Source: Forbes ). Was the spot intentionally misleading?”
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