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Separating fact from fiction: lessons from Madbird

PR in High Definition

The story of how the fake design agency Madbird ensnared unsuspecting job seekers into its web has gone viral, leaving readers shocked at the façade that was created. Can you blame these unsuspecting employees who trusted that the company they were working for was in fact legitimate? Remember to trust your gut.

Agency 62
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The Importance of Executive Brand Situational Awareness

Cision

Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Talk to Customers & Employees. Your employees have a different perspective of your brand than you do, so talk to them as well. How Can You Determine How You are Seen?

Brand 231
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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

So, how can teams pinpoint what went wrong and redirect marketing energy? Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Or your team risks high employee turnover. Technology. Email specialist.

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Beyond PR - Untitled Article

Beyond PR

Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. Talk to Customers & Employees. Your employees have a different perspective of your brand than you do, so talk to them as well. How Can You Determine How You are Seen? By Nick Bell.

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Be more incredible

PR in High Definition

It not just demands new skill sets, new technologies and dynamic plans, but there are new markets, new players, and endless disruption to understand and conquer. For sure you need to manage your work-life balance to keep your energy levels as high as possible and your stress levels as low as possible. Read Web Curios by Imperica.

Energy 48
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How to Grow Your B2B Facebook Community

Waxing UnLyrical

Content that inspires high-energy emotion like awe, anger, or anxiety. Just because Facebook is an online social platform doesn’t mean everything that you feature has to relate to the web. Highlight new business locations or employee hires. In his free time, he enjoys writing about marketing and technology.

B2B 92
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What to Look For When Hiring a Performance-Driven Marketing Agency

PR 20/20

As CMOs navigate the marketing talent gap , they are increasingly seeking performance-driven agency partners that are immersed in marketing technology and staffed with digital-savvy professionals. The marketing services industry is in a state of flux. 4) Demand That Digital Is Ingrained in Their DNA. 5) Invest in the Doers.

Agency 40