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5 PR Tips To Boost Your Company’s Media Appeal

ImPRessions - Crenshaw Communications

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. And not every business is a household name. Don’t fear the vertical.

Retail 368
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ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms

PRSay

We use an employee-led approach to internal comms at Delta. Internal comms is so important to building trust and credibility and connecting employees, not only to the mission and the purpose of the organization, but also to the leaders of the organization and to each other. Everyone is talking about AI. He joined PRSA in 1994.

Employee 127
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. A new emphasis is put on comms because of changes to how and where people work, but also the importance of communicating and the constant changes in society and the world.”. More internal comms.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. As much as our FD would probably love one tool to rule them all, modern comms needs a suite of products.

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A Modestly Contrarian View of External B2B Comms about Coronavirus (Covid-19) that Borrows a Few Ideas from the Military Planners

Sword and the Script

Contrary to traditional PR wisdom to over-communicate in a crisis, businesses should identify thresholds for publishing external or client comms about Coronavirus. Considerations for Coronavirus-related comms. The Second and Third Order Effects. The military has well-defined etiquette for radio network traffic.

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Maintaining Trust in the Age of AI

Presspage

As AI progresses at a rapid rate, it is vital for Investor Relations (IR) professionals to understand its role and applications today, as well as its potential for shaping the future of investor comms. During a financial crisis, the public side of communications requires human judgment, empathy, and adaptability.

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. 17) “I help companies make more money by getting good publicity.”. 8) “Consult, coach, teach.”.

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