PR professionals’ skills and competencies not fit for modern future proof public relations
Stuart Bruce
MARCH 8, 2017
The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern future proof public relations best practice. Neither could be farther from the truth.
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